When it comes to online marketing, there are a lot of different options to choose from. Two of the most popular methods are organic and paid search. Both have their pros and cons, but which one is more important? How do they both work?
Organic Search
Organic search results are the web page listings that come up in response to a query on a search engine that are not paid for. To increase your organic search results, you need to optimize your website for the search engine algorithms. This includes things like adding relevant keywords to your content, making sure your website is easy to navigate, and ensuring that your content is high quality.
One of the biggest benefits of organic search is that it is free.; you don’t have to pay for your website to come up in the search results. However, it can take a lot of time and effort to improve your organic search results. For example, if you want to rank for a competitive keyword, it could take months or even years of optimization to get your website to come up on the first page. To speed things up, you can take your SEO to the next level with King Kong.
Furthermore, your hard work in organic search will see your link stay at the top of search results for a longer period. The average lifespan of a top result on Google is about three years, whereas for paid search it’s around three months. So long as you’re willing to maintain your organic search strategy, you can keep your links at the top. With paid search, it’s only at the top of results for the duration of your strategy.
Paid Search
On the other hand, with paid search, you are guaranteed a spot at the top of the results as long as you’re willing to pay for it. With platforms like Google, this is essentially where you pay to have your ad show up at the top of relevant search results. Paid search is great for getting immediate results and for businesses that may not yet rank highly organically.
Even as a small business, you can get started with paid search relatively easily and see results quickly. Paid search is a great way to supplement your organic traffic and help ensure that your audience sees your links. For example, you can use paid search for sales and special offers while using organic search for ordinary traffic.
So, which is more important? The answer probably won’t surprise you – they’re both equally important. A well-rounded SEO strategy should include both paid and organic search. They work together to give you the best chance of ranking highly in relevant search results and driving traffic to your site.
Paid search is a great way to get your links in front of potential customers who are already interested in what you have to say. Organic search, on the other hand, is a long-term strategy that can help you build trust and authority with potential customers.
Both paid and organic search are important pieces of the puzzle when it comes to driving traffic to your site. By including both in your SEO strategy, you can give yourself the best chance of success. Paid search can target specific keywords and generate a buzz when you need it while organic search will allow you to gain authority as you spend time at the top of search results.